About
I am an experienced multi-disciplinary design leader, specializing in delivering on dynamic project objectives.
My name is Adrian Espinoza. Born and raised in California's Santa Clara County, otherwise known as the "Silicon Valley". My love for comic books and animation was the starting point for my career as a multimedia designer. That vision became a reality while studying traditional illustration and 2D animation in the School of Art and Design at San Jose State University. There, I learned the fundamental principles of visual communication, that permeate all aspects of my work today.
Philosophy
Clever, clean, and engaging is my motto. Although clean and engaging design is critical, clever design can be the most challenging to achieve. A clever design is one that has a subtle visual message, just waiting to be discovered. It doesn't present itself right away, but when it does, the viewer is rewarded with that sense of discovery, or "aha!" moment. That reward has been referred to as the "Smile in the Mind".
When executed well, your viewer will have an experience they will not soon forget.​
Professional experience
07/2019 - 03/2024
Deloitte Consulting LLP
Manager - Senior Visual Designer
As part of the various design pods, perform a full range of graphic services in support of the Office of the CTO and RFP's. This includes creative strategy, project management, pre-production, production, and delegation of workstreams. Create engaging and thought-provoking visual experiences.
12/2013 - 07/2019
Dell Technologies (DellEMC)
Team Lead - Principal Multimedia Designer
Lead and project manage multiple workstreams for internal Creative Services team. Art direct for a wide range of innovative and interactive digital multimedia assets in support of strategic global campaigns. Pre and Post-Production for video media. Clean, functional design for online, animated motion graphics on social and internal digital platforms.
01/2011 - 12/2013
Avaya
Creative Designer
Art direct and produce robust multimedia assets used in high profile, technical demonstrations. Analyze, re-interpret product marketing data, and develop visual storyboards into clear design solutions. Create effective executive level multimedia presentations for a global audience.
08/2010 - 11/2010
Poly (Polycom)
Multimedia Designer
Re-engineer corporate brand presentation template and conducted training on its guidelines and usage. Create high-level interactive presentations for executive leadership.
10/2007 -08/2010
Deloitte Services LP
Senior Graphic Designer
Developed strategy-driven production guidelines to create relevant, executive level multimedia presentations and deliverables. Utilized high concept, modern design solutions, in high stakes pursuit engagements.
02/2007 - 10/2007
Duarte, Inc.
Graphic Designer
Create multimedia presentations using visual storytelling techniques with storyboards and video editing. All within a strict timeline and budget.